Measurement equivalence in mixed mode surveys

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Measurement equivalence in mixed mode surveys

Surveys increasingly use mixed mode data collection (e.g., combining face-to-face and web) because this controls costs and helps to maintain good response rates. However, a combination of different survey modes in one study, be it cross-sectional or longitudinal, can lead to different kinds of measurement errors. For example, respondents in a face-to-face survey or a web survey may interpret th...

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ژورنال

عنوان ژورنال: Frontiers in Psychology

سال: 2015

ISSN: 1664-1078

DOI: 10.3389/fpsyg.2015.00087